Explain two reasons why a film company would release a video game linked to the film:
One reason why a film company would release a video game that links to their film would purely be for promotion. Also, once you watch a movie you usually build an on screen relationship with their favorite character, then when they play the game they would really enjoy seeing more of that character and to get to know them better. For example, the Lego Movie, the audience build such a close relationship with Emmet (who is all of us) so furthermore they build a closer bond with him.
Next, for the money. The Big Six will always make such successful movies, by creating a video game too, they would make more money and create a larger target audience meaning more people would want to play the game or watch the movie. However, if I movie did not do as well as they wanted to, by creating a vide ogame linking to it, it could cause a larger interest of people (making it more likely for for them to go out and watch the movie) and there for more money would be made.
Wednesday, 10 January 2018
Friday, 5 January 2018
GENRE CODES IN LEGO MOVIE
Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience:
In the Lego Movie main poster, the movie title is the first thing you see, as it stands out very clearly and because the title is made out of Lego. This then targets everyone who plays with lego and makes them want to watch the movie. Then, the tagline on the main poster is very catchy because the words 'nobody' and 'everybody' juxtapose each other which make the viewers remember it and think it's clever. It is very short and simple which makes it stand out even more. The central image is very relatable because the characters on it aren't just from the Lego Movie are from very well known movies, for example there is Batman, Wonderwomen,Superman and the Green Lantern all in the central image so the audience immediately know the characters that will be in it. This is a good advertising idea as it makes people want to watch it even more.
Next, the poster with just Emmet on it. It makes the audience relate with Emmet as he is just like us, a normal everyday person. In huge writing it states 'Chris Pratt as Emmet', because Chris Pratt is so famous in the world of acting, people will instantly see his name and want to watch the movie. The central image is of Emmet with a horrified face which shows he also gets scared and worried (just like us).
Morgan Freeman is on the next poster as Vitruvius. In many movies Morgan Freeman is presented as a God like figure, so for him once again being the figure to look up to relates Vitruvius to Morgan Freeman himself. The central image is of Vitruvius himself, he has eyes that are lasering lights and he is wearing all white which once again portrays him as a God like figure.
Females especially would defiantly relate to the poster of 'Elizabeth Banks as Wyldstyle' purely because she is presented as one of the most powerful characters in the movie and video game. She is always the one making all the machines and updating all the technology which shows her even stronger than a male character. Relating to this, in the central image she looks very strong, powerful and almost quite edgy so her looks are her personality are the same.
Finally, the tagline is 'Lord Business as Will Ferrell'. Lord Business is the complete opposite of what Will Ferrell plays in most of his movies, so the juxtaposition of him and Lord Business are quite extreme which makes people wonder how he would be when playing the role in the Lego Movie. In the movie Lord Business is portrayed as the evil and powerful man, the central image is Lord Business very up close to the screen and yelling. This makes the viewer feel almost invaded as he is in their personal space which is just like the character itself.
Overall, all of the posters have very vibrant and fun looking colours. They are very eye-catching and quickly attract peoples attention making people to go out of their time and watch the movie.
WHAT I MISSED (IMPROVEMENTS):
The posters feature genre hybridity to engage a large family audience, mixing both action and superhero genres by using the culturally familiar superhero characters (batman, superhero, wonder women and the green lantern) typical iconography in a fashion that a range of ages will have grown up with and appreciated. The action signified on the main poster, for example, explosions, oversized villainous characters, flying cars, helicopters and superheros in some ways typical of a superhero/ action movie, but it also subverts the genre with superheroes running from danger with an unknown protagonist center stage. This creates intrigue and enigma and a hook for a family audience to watch the movie.
The character posters also feature a range of character types, for example, Lord Business is clearly villainous and tightly framed in close-up to show his anger and rage, whereas Wyldstyle's close up also reveals the choice of complimentary colours on her jacket, lipstick and hair which are likely to appeal the younger female aspect of a family audience. This implies the different character types have been chosen by media producers to appeal to an inclusive, large family audience.
In the Lego Movie main poster, the movie title is the first thing you see, as it stands out very clearly and because the title is made out of Lego. This then targets everyone who plays with lego and makes them want to watch the movie. Then, the tagline on the main poster is very catchy because the words 'nobody' and 'everybody' juxtapose each other which make the viewers remember it and think it's clever. It is very short and simple which makes it stand out even more. The central image is very relatable because the characters on it aren't just from the Lego Movie are from very well known movies, for example there is Batman, Wonderwomen,Superman and the Green Lantern all in the central image so the audience immediately know the characters that will be in it. This is a good advertising idea as it makes people want to watch it even more.
Next, the poster with just Emmet on it. It makes the audience relate with Emmet as he is just like us, a normal everyday person. In huge writing it states 'Chris Pratt as Emmet', because Chris Pratt is so famous in the world of acting, people will instantly see his name and want to watch the movie. The central image is of Emmet with a horrified face which shows he also gets scared and worried (just like us).
Morgan Freeman is on the next poster as Vitruvius. In many movies Morgan Freeman is presented as a God like figure, so for him once again being the figure to look up to relates Vitruvius to Morgan Freeman himself. The central image is of Vitruvius himself, he has eyes that are lasering lights and he is wearing all white which once again portrays him as a God like figure.
Females especially would defiantly relate to the poster of 'Elizabeth Banks as Wyldstyle' purely because she is presented as one of the most powerful characters in the movie and video game. She is always the one making all the machines and updating all the technology which shows her even stronger than a male character. Relating to this, in the central image she looks very strong, powerful and almost quite edgy so her looks are her personality are the same.
Finally, the tagline is 'Lord Business as Will Ferrell'. Lord Business is the complete opposite of what Will Ferrell plays in most of his movies, so the juxtaposition of him and Lord Business are quite extreme which makes people wonder how he would be when playing the role in the Lego Movie. In the movie Lord Business is portrayed as the evil and powerful man, the central image is Lord Business very up close to the screen and yelling. This makes the viewer feel almost invaded as he is in their personal space which is just like the character itself.
Overall, all of the posters have very vibrant and fun looking colours. They are very eye-catching and quickly attract peoples attention making people to go out of their time and watch the movie.
WHAT I MISSED (IMPROVEMENTS):
The posters feature genre hybridity to engage a large family audience, mixing both action and superhero genres by using the culturally familiar superhero characters (batman, superhero, wonder women and the green lantern) typical iconography in a fashion that a range of ages will have grown up with and appreciated. The action signified on the main poster, for example, explosions, oversized villainous characters, flying cars, helicopters and superheros in some ways typical of a superhero/ action movie, but it also subverts the genre with superheroes running from danger with an unknown protagonist center stage. This creates intrigue and enigma and a hook for a family audience to watch the movie.
The character posters also feature a range of character types, for example, Lord Business is clearly villainous and tightly framed in close-up to show his anger and rage, whereas Wyldstyle's close up also reveals the choice of complimentary colours on her jacket, lipstick and hair which are likely to appeal the younger female aspect of a family audience. This implies the different character types have been chosen by media producers to appeal to an inclusive, large family audience.
Sunday, 10 December 2017
Q8
Explain at least two uses and gratifications of video games using Blumler and Katz's theory. Refer to The Lego Movie Video Game to support your answer:
Media is used throughout the Lego Movie Video Game and gratifies the needs of the ages. Adults can understand the small jokes that would usually fly right over a child's head because they can relate to the characters in a daily life. While children would be interested in the game itself and not notice these small comments. Playing the Lego Movie Game is there for escapism, relationship, surveillance and values, if someone enjoys the movie then having the video game to is a good way to escape, to talk to friends and family about it, to relate to the characters on screen and to see further into other people's lives
People will play the game for escapism, they want to escape from there long days out and relax by playing a game that gratifies their needs. They will play the game as it offers suspense, humour and problem solving all of which offering escapism from daily life. The more levels they complete, the more the will want to escape daily life as they feel a sense of power and success. There is also the social, cultural and political significance in the Lego Movie too. There are common themes and issues that they address and show the functions they serve in everyday life. Also, depending on what people play and watch (in this case The Lego Movie) depends on their identity and personality. If you have no interest in lego or the Lego Movie it would be very unlikely for you to enjoy the video game, however if you like everything else that lego has made, it would be obvious you will enjoy the game just as much. Players will identify with characters, because Lego Video Game is based on the movie, players may identify with characters or even just the good defeating the bad. People can relate to Emmet, for example, as he is just a normal man who is similar to all of us, he tries hard for everyone to like him but sometimes it just can't be possible. This makes us build a relationship for Emmet as we are all just like him.
Media is used throughout the Lego Movie Video Game and gratifies the needs of the ages. Adults can understand the small jokes that would usually fly right over a child's head because they can relate to the characters in a daily life. While children would be interested in the game itself and not notice these small comments. Playing the Lego Movie Game is there for escapism, relationship, surveillance and values, if someone enjoys the movie then having the video game to is a good way to escape, to talk to friends and family about it, to relate to the characters on screen and to see further into other people's lives
People will play the game for escapism, they want to escape from there long days out and relax by playing a game that gratifies their needs. They will play the game as it offers suspense, humour and problem solving all of which offering escapism from daily life. The more levels they complete, the more the will want to escape daily life as they feel a sense of power and success. There is also the social, cultural and political significance in the Lego Movie too. There are common themes and issues that they address and show the functions they serve in everyday life. Also, depending on what people play and watch (in this case The Lego Movie) depends on their identity and personality. If you have no interest in lego or the Lego Movie it would be very unlikely for you to enjoy the video game, however if you like everything else that lego has made, it would be obvious you will enjoy the game just as much. Players will identify with characters, because Lego Video Game is based on the movie, players may identify with characters or even just the good defeating the bad. People can relate to Emmet, for example, as he is just a normal man who is similar to all of us, he tries hard for everyone to like him but sometimes it just can't be possible. This makes us build a relationship for Emmet as we are all just like him.
Tuesday, 28 November 2017
music magazines: MOJO Bowie Cover
MOJO (the banner) is the most important part of the magazine cover, it reaches out to there audiences and it is very big so people see it instantly. Because MOJO is a very well known magazine, it doesn't matter if you can't see the whole banner. The MOJO Bowie magazine cover isn't very symmetrical, it has got more of a noisy look which includes loads of drop shadows on the writing. It is very easy to notice that Bowie is the main splash as his name is right in the middle and he is the main image. It uses the caption 'Bowie' right infront of the image of him so it's clear that its about him. The choice of colour is very obvious and clear, they have focused on just blues and whites with a few pops of colour (yellow)
It has a puff that tells us it has reviews inside, this is the only bright yellow item on there, so we see it instantly. This cover includes a running header just on top of the banner which gives us an insight on what it is about. It has many cover lines either side of the main splash. These are all pushed to the left or they are all pushed to the right, which makes it easy to follow. It seems that the more important people or articles is flush left. Apart from the main splash of Bowie, there is a close up photo of a man in the top right corner, Bowie is still clearly the main part of the cover but having a smaller picture of someone else adds to the business of the magazine.
Subscribe to:
Posts (Atom)