Mise-en-scene is created in this extract through the use of outfits. The police officers all wear smart, professional outfits and all the police officers are matching, this connotes unity in the police department, which is further emphasised when PC Jake saves PC Ryan's life. The smartness of their outfits also connotes their professional outlook on work as well as authority over the public, especially the harmful people they are arresting in this scene. The criminals on the other hand, contrast fully with the officers, they wear untidy clothes which generally look old and dirty as well as having an overall scruffy appearance: many tattoos, messy house etc. This connotes them to be the bad ones in the extract and that they are clearly causing trouble for the police. There outfits are all stereotypical 'criminal' things to wear, making it easy to associate them to crime.
Another example of mise-en-scene to create meaning in the extract is the criminals home and the items inside of it. The house itself is a stereotypical council house, which is often referred to dangerous people and crime. The items inside of the house create meaning as the house is covered in alcohol bottles. This connotes that these people can be dangerous and inflict unnecessary conflict with the officers. It also connotes the type of people they are: possible alcoholics making them therefore unsafe and unpredictable to be around. The police officers have to fight the people in the home, risking their own lives to protect others from these people.
Wednesday, 27 March 2019
Sunday, 3 March 2019
OBSERVER FRONT PAGE Q9
On the observer front page there is diverse amount of ethnicity which represents Britain as a well diverse country and not just white men, like newspapers and magazines once only showed, this reflects the social and cultural contexts. Also, there's a large amount of different women on the cover, for example there is a women who is represented as fit and extremely sporty, her foot is even hanging out of the yellow box which could connote that she won't follow the 'stereotypical rules' of a women (like cleaning, cooking and others) but will do what she desires, in this case being an athlete. But on the other hand, there is the Great British Bake Off winner, she could be seen as following the stereotypical guidelines of females, a cook. The greatly contrast each other showing the social context of Modern Britain and shows how diverse women are now a days and that feminism hugely impacts our lives.
Men are represented almost vulnerably on the front page. The runner is in an anti stereotypical kneeling pose which connotes his vulnerability in such a competitive environment, a sports arena. This shows that men aren't always the hard going, competitive people which they can be deceived as.
Wednesday, 27 February 2019
'CLASH' MEDIA LANGUAGE
Write freely about the house style of Clash music magazine. Your focus is on 'media language', that is, how the musicians are represented, layout, font, colour and so on.
CLASH music magazine has a unique way of presenting their musicians. Unlike most music magazines, CLASH's colour scheme is extremely stripped down and just uses desaturated colours which connotes the artists as serious and also shows the magazine to be too. Similarly to many MOJO magazines, the musicians are seen to have a hard life and something seems to go wrong, CLASH also incorporate this into their front page, using words like 'living in darkness' which connotes this artists live life like many other famous musicians. This also connotes that they are extremely dedicated to their music and don't take their career as a joke, but rather seriously.
The main splashes often have their faces hidden by light, turning so they can't be seen or just aren't fully in shot, or the photo is fully blurred. The musicians rarely look directly at the camera (which would portray a bubbly, pop star) but rather face away, often looking up, into the distance or facing down. In the 1975 cover, the artist is portrayed as an angelic figure. He is looking up above him in a holy way suggesting his pureness, this connotes that he and his music is almost God like which fans would already agree with from his music. In another edition, the artist has got a gold tint of paint on his face which connotes his heroic music and how much pride he takes in it, by looking into the distance, once again connotes the reverent or God like feeling. However, other splashes are portrayed completely differently. For example, the Living In Darkness edition, his face is dropped low and we can't see his face at all, this is completely the opposite from many other magazines who would have the artist face directly to the camera to emphasise the connection with the target audience, which shows the uniqueness of CLASH once again.
The layout of CLASH is extremely simplistic with hardly any cover lines at all. The main header is in sans serif font and is large and bold writing, connoting the authenticity of the magazine. When cover lines are used, they often have the effect of falling off the page or aren't presented in a straight line which connotes CLASH's uniqueness and makes them stand out. It also shows that the musicians they include may not be the biggest pop stars trending, but unique artists aspiring to be different.
CLASH music magazine has a unique way of presenting their musicians. Unlike most music magazines, CLASH's colour scheme is extremely stripped down and just uses desaturated colours which connotes the artists as serious and also shows the magazine to be too. Similarly to many MOJO magazines, the musicians are seen to have a hard life and something seems to go wrong, CLASH also incorporate this into their front page, using words like 'living in darkness' which connotes this artists live life like many other famous musicians. This also connotes that they are extremely dedicated to their music and don't take their career as a joke, but rather seriously.
The main splashes often have their faces hidden by light, turning so they can't be seen or just aren't fully in shot, or the photo is fully blurred. The musicians rarely look directly at the camera (which would portray a bubbly, pop star) but rather face away, often looking up, into the distance or facing down. In the 1975 cover, the artist is portrayed as an angelic figure. He is looking up above him in a holy way suggesting his pureness, this connotes that he and his music is almost God like which fans would already agree with from his music. In another edition, the artist has got a gold tint of paint on his face which connotes his heroic music and how much pride he takes in it, by looking into the distance, once again connotes the reverent or God like feeling. However, other splashes are portrayed completely differently. For example, the Living In Darkness edition, his face is dropped low and we can't see his face at all, this is completely the opposite from many other magazines who would have the artist face directly to the camera to emphasise the connection with the target audience, which shows the uniqueness of CLASH once again.
The layout of CLASH is extremely simplistic with hardly any cover lines at all. The main header is in sans serif font and is large and bold writing, connoting the authenticity of the magazine. When cover lines are used, they often have the effect of falling off the page or aren't presented in a straight line which connotes CLASH's uniqueness and makes them stand out. It also shows that the musicians they include may not be the biggest pop stars trending, but unique artists aspiring to be different.
Monday, 11 February 2019
LEGO MOVIE AD BREAK
9 Analyse the representations found in the UK television ad break for The Lego Movie. [10]
To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
1. the ad break represents a large number of different people and races and also features some locations across the country, representing England's lifestyle and nature
2. The brands featured are trusted. BT is the UK's biggest WiFi provider so is therefore extremely well known and trusted. The British Heart Foundation is an amazing part of the NHS, saving lives everyday, this is very trust worthy as they are only trying to get their message out their, rather than promoting it in the wrong way. Premier Inn is a very large hotel chain across the country and is very popular making it trust worthy too. Lastly, confused.com, this website has been around for may years and is very well known and 'Brian' is a vital part of it.
3. The target audience is focused towards adults. Warner Brothers doesn't target it towards children as they know the parents do the insurance, hotels, Wifi etc and by them seeing this would encourage them to take their children to watch the film
4. Real life is portrayed when the teenagers are talking to each other on the cars (confused.com), presently a busy working day in the city (premier inn) and even the fact that the advertise BHF as that is a very raw, real situation that can happen to anyone
5. The teens in the confused.com ad are very exaggerated to connote teens today but in a less serious way, making it humorous to adults as they can relate to their children acting like that
6. Emmet is a good role model for the audience, especially the younger viewers. He acts quite vulnerable and doesn't relate to the masculine action figures often seen today (batman and others). At firsts, he is seen as timid and trying to fit in but ends up saving the day, showing young children they can be themselves and will always have a positive outcome.
7. Wyldstyle is very strong and brave, showing women are just as strong and action packed as men. She definitely challenges female stereotypes, like building a motorbike and riding it across the city. This is very encouraging to female audiences as she is a hero rather than a 'house wife' or allowing the men to do all the hard work.
To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
1. the ad break represents a large number of different people and races and also features some locations across the country, representing England's lifestyle and nature
2. The brands featured are trusted. BT is the UK's biggest WiFi provider so is therefore extremely well known and trusted. The British Heart Foundation is an amazing part of the NHS, saving lives everyday, this is very trust worthy as they are only trying to get their message out their, rather than promoting it in the wrong way. Premier Inn is a very large hotel chain across the country and is very popular making it trust worthy too. Lastly, confused.com, this website has been around for may years and is very well known and 'Brian' is a vital part of it.
3. The target audience is focused towards adults. Warner Brothers doesn't target it towards children as they know the parents do the insurance, hotels, Wifi etc and by them seeing this would encourage them to take their children to watch the film
4. Real life is portrayed when the teenagers are talking to each other on the cars (confused.com), presently a busy working day in the city (premier inn) and even the fact that the advertise BHF as that is a very raw, real situation that can happen to anyone
5. The teens in the confused.com ad are very exaggerated to connote teens today but in a less serious way, making it humorous to adults as they can relate to their children acting like that
6. Emmet is a good role model for the audience, especially the younger viewers. He acts quite vulnerable and doesn't relate to the masculine action figures often seen today (batman and others). At firsts, he is seen as timid and trying to fit in but ends up saving the day, showing young children they can be themselves and will always have a positive outcome.
7. Wyldstyle is very strong and brave, showing women are just as strong and action packed as men. She definitely challenges female stereotypes, like building a motorbike and riding it across the city. This is very encouraging to female audiences as she is a hero rather than a 'house wife' or allowing the men to do all the hard work.
Wednesday, 6 February 2019
JONI MITCHELL MOJO MAGAZINE
Analyse the representation of musicians in extract 1, which is from MOJO magazine:
The magazine cover uses monochrome colours and a simple colour palette as well as a pop of blue and red. This use of colour connotes seriousness and that the magazine deals with serious music artists. This is further supported through the use of Joni Mitchell being in monochrome which further suggests the importance of music.
MOJO usually has quite a masculine feel towards it and although this magazine still has a masculine colour scheme, a woman is represented. This shows that although MOJO is quite masculine dominated, woman are still seen as excellent musicians.
Next, the rock feel is further emphasised with the words said about other musicians. "Pete Shelley: a different type of punk" this shows that most musicians on the MOJO front cover are hard core men, with exceptions like Joni Mitchell for instant.
The magazine cover uses monochrome colours and a simple colour palette as well as a pop of blue and red. This use of colour connotes seriousness and that the magazine deals with serious music artists. This is further supported through the use of Joni Mitchell being in monochrome which further suggests the importance of music.
MOJO usually has quite a masculine feel towards it and although this magazine still has a masculine colour scheme, a woman is represented. This shows that although MOJO is quite masculine dominated, woman are still seen as excellent musicians.
Next, the rock feel is further emphasised with the words said about other musicians. "Pete Shelley: a different type of punk" this shows that most musicians on the MOJO front cover are hard core men, with exceptions like Joni Mitchell for instant.
Sunday, 3 February 2019
THE AVENGERS: REPRESENTATIONS OF GENDER
HOW DOES THE AVENGERS CHALLENGE TRADITIONAL REPRESENTATIONS OF GENDER TO REACH A 1960's AUDIENCE?
In the 1960's Avengers, Emma Peel is represented as a strong, independent women who doesn't need to be ruled by a man, like Steed. This is getting the message out to the audience that the traditional representations of gender in the 60's is changing and that women like Peel challenge traditional stereotypes of men being in control and holding all the power, which was extremely unusual at this time as women were stereo typically house wives who catered for their husband and family. Emma Peel is portrayed as an extremely intelligent women and solves the cases on her own, often she answers back to Steed which connotes she can hold her power and will stand up for herself. For example, when Steed is in her house, he asks for coffee and instead of Peel going to get it for him she instructs him where it is so he can get it himself. This shows that Peel won't be bossed around by a man and really wants to challenge the stereotypes of the time where women were meant to do things like this for the man.
Emma Peel makes it extremely obvious that she can look after herself and doesn't need a mans help. We know this because when Steed comes into her apartment, she is fencing which portrays her as an active young women who was practising a typical 'manly' sport. When her and Steed begin fencing, she holds a fight well and isn't afraid to fight back. This was very unusual in 1960's T.V and connotes that Peel will fight for equality. During the fight, Steed taps her bottom with his fencing stick, this nowadays would be seen as sexual harassment but back in the 60's Peel didn't think anything of it and allowed him too without telling him off.
Emma Peel once again goes against female stereotypes and rather than wearing a skirt and shirt, she wears trousers to work which was seen to be a masculine thing to do. Her outfits were all very tight and flattering which could sexulaise her character. Overall, Peel fights all the stereotypes of the 60's while Steed does the complete opposite. He still expects the women to do things for him and also treats Peel as a sex object from time to time.
In the 1960's Avengers, Emma Peel is represented as a strong, independent women who doesn't need to be ruled by a man, like Steed. This is getting the message out to the audience that the traditional representations of gender in the 60's is changing and that women like Peel challenge traditional stereotypes of men being in control and holding all the power, which was extremely unusual at this time as women were stereo typically house wives who catered for their husband and family. Emma Peel is portrayed as an extremely intelligent women and solves the cases on her own, often she answers back to Steed which connotes she can hold her power and will stand up for herself. For example, when Steed is in her house, he asks for coffee and instead of Peel going to get it for him she instructs him where it is so he can get it himself. This shows that Peel won't be bossed around by a man and really wants to challenge the stereotypes of the time where women were meant to do things like this for the man.
Emma Peel makes it extremely obvious that she can look after herself and doesn't need a mans help. We know this because when Steed comes into her apartment, she is fencing which portrays her as an active young women who was practising a typical 'manly' sport. When her and Steed begin fencing, she holds a fight well and isn't afraid to fight back. This was very unusual in 1960's T.V and connotes that Peel will fight for equality. During the fight, Steed taps her bottom with his fencing stick, this nowadays would be seen as sexual harassment but back in the 60's Peel didn't think anything of it and allowed him too without telling him off.
Emma Peel once again goes against female stereotypes and rather than wearing a skirt and shirt, she wears trousers to work which was seen to be a masculine thing to do. Her outfits were all very tight and flattering which could sexulaise her character. Overall, Peel fights all the stereotypes of the 60's while Steed does the complete opposite. He still expects the women to do things for him and also treats Peel as a sex object from time to time.
Analyse the representation of Jamaican Reggae music and musicians such as Bob Marley in this MOJO front cover. (5 marks)
In this MOJO magazine cover, MOJO use colours of white, red, yellow and green which connotes a fun atmosphere, also these are the colours of the Jamaican flag which associate with reggae too. The fun atmosphere is further represented by Bob Marley looking extremely happy, looking right into the camera lens making it look personal, warm and friendly. This idea that Marley portrays is very different to the typical MOJO magazines where it is stars in their prime time and often in monochrome to connote seriousness. Not only this, but the crumpled monchrome poster on the bottom left shows the idea that reggae is quite an old style of music and has been around for a while but also may suggest that countries which reggae come from where in poverty and life wasn't as easy for them.
'Marley' is said in extremely bright fun colours which are once again the colours of the Jamaican flag which represents Bob Marley being a lively figure who people look up too but also shows he's very important as it's the boldest word on the cover.
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