OBSERVER Q8

Media Language is used on the online Observer to create meaning. The colour palette on the online Observer is a royal blue with an accent colour of burgundy, this connotes seriousness towards the online Observer as the colours are quite simple yet effectively symbolise seriousness. Whereas if the colours were bright yellow and green, it might portray a less serious layout and therefore have a younger target audience.

Similarly to this, the Online Observer has a very linear layout and is extremely orderly and has certain groups per category. This connotes seriousness as it is very orderly and may also show that the target audience is slightly older and more serious.